FOR IMMEDIATE RELEASE
LOS ANGELES, CA -- October 21, 2003 -- Paula Lumbard, founder and president of FootageBank, is once again leading the stock footage industry into unexplored territory. After founding the first footage company dedicated to High Definition (HD) native content in 2002, Lumbard is now partnering with Mark Butler at Butler Digital to output computer-generated 3D animation to HD. Available to footage customers beginning in late October, these 3D CGI images take weeks to render into the HD format. The Post Group in Los Angeles has been working with FootageBank and Butler Digital (http://www.butlerdigital.com) in the testing phase of creating these new images, which include futuristic cities, space scenes, volcanoes, industrial technology images and animated weather graphics. FootageBank will be offering 3D animation as a new, inexpensive HD special effects option for film and television producers. "Often, clients call without a clear idea of what they are looking for and instead are asking for help in illustrating a concept such as 'the future,' 'speed,' or 'creativity,'" said Lumbard. "Working with Butler Digital allows us to offer clients shots they may never have conceived of and to take them to places they never knew they wanted to go." Closing in on its two-year anniversary, FootageBank has worked hard to diversify and expand its High Definition footage offerings. In the past few months, FootageBank has acquired several significant new HD collections that span continents and subject areas.
"The FootageBank HD library now represents over 50 HD producers, cinematographers and production companies from around the globe offering the largest and most diverse HD library in the world. In the time it takes for a TV or movie producer to call me, they can incorporate into their production images that are as varied and diverse as the human imagination," concluded Lumbard. About Paula LumbardAfter a career of producing special effects for feature films, Lumbard opened her first stock footage company, Film Bank, in 1985. Over the span of 13 years, Film Bank became a leading stock footage company serving the entertainment industry. Lumbard sold Film Bank in 1998 and became VP of Content Development within Sekani, pioneering their new Royalty Free division out of the New York office. About FootageBank |