FOR IMMEDIATE RELEASE
LOS ANGELES, CA – February 24, 2004 – FootageBank, the only footage company specializing in High Definition (HD) native content, announced today the launch of its newly enhanced web site www.footagebank.com where customers can now search and preview motion clips online. FootageBank has incorporated a technical architecture that streamlines the process for customers so they can save time, money and effort without losing any of the quality or customer service they require. FootageBank, founded in 2002 by industry icon Paula Lumbard, has been on the cutting edge of stock footage technology and customer service since its inception and this new web site is evidence of that continued commitment. “When I started the company, I knew that providing online clips for our clients would be imperative. We built this function into the architecture of the site from the beginning, allowing us to prepare all of our media for transfer to a moving digital format for when the timing was right,” said Paula Lumbard, founder and CEO of FootageBank. “This was all done at a fraction of the cost incurred by the handful of other footage companies offering viewable clips online. We are able to pass these savings on to our clients through lower license fees. More and more of our clients only work in an online environment when searching for stock and we are one of the few to provide this service”. Clients can now go to www.footagebank.com, type in a keyword search and find thousands of motion HD clips as well as footage in other formats such as 35 mm film, and news and archival footage in standard definition. The FootageBank HD library represents more than 50 HD producers, cinematographers and production companies from around the globe offering the largest and most comprehensive HD library in the world. Customers include corporate, media entertainment and advertisers ranging from independent producers to Madison Avenue advertising agencies and Hollywood studios such as Fox, Paramount and Warner Brothers. “This easy-to-use site with all new HD footage is fantastic as we need the ability to look at clips without worrying about time and shipping delays,” said Shari Chertok, owner of NY based search, rights and clearance company Re:Search. “Our clients are just getting turned on to HD and Paula has a great track record in this business for knowing how to anticipate and act on the needs of her clients. She is ready for us.” About FootageBank |